A Primer For Prosper: Part II
Thursday, August 31st, 2006In the first installment of this (very little) series, I ran down some of my pet peeves about people who request loans through Prosper.com. In case you’re not familiar with Prosper, it’s an attempt to adapt the eBay model to personal finance. (It’s actually funded by venture capitalists affiliated with eBay.) Borrowers loan money direct from Prosper, but Prosper only loans money if there are enough lenders out there willing to bid on parts of the loan. So you not only have to fill out a loan application form, you have to write a description of why you want the loan, and that appears on the Prosper site. (Part three of this primer is here.)
I’m a lender there, although on a very small scale (two loans made, one loan pending). I browse through the listings, looking at the descriptions, and I make my decision on who to lend money to based on the information that I have. I have two main pieces of information — one that borrowers can control and one that they can’t. I have the borrower’s description, and a brief summary of their credit record. You can’t do much about your credit record if you’re a borrower — but you can do a lot with your description.
I don’t have any way to substantiate this, but poorly-written descriptions have got to be one of the top reasons why people don’t get their loan requests funded on Prosper. (The obvious #1 reason is borrowers with poor credit ratings asking for much lower interest rates than lenders are willing to finance.) In order to help people with their descriptions, here are some further hints for borrowers based on my personal observations of descriptions on Prosper:
1. Think about your user name. Prosper uses user names instead of real names for lots of reasons (privacy, identity theft, etc.) Your user name can say a lot more about you than you think. If you have a user name like “desperate1″ or “hardluck” or, I don’t know, “deadbeat71″, give some serious thought to changing it.
2. Think about your loan title. This is the very first thing that I see; it’s the link that I click on to read your posting. Speaking just for me, if I see the words “desperate”, or “help”, or references to “a fresh start” or “getting on my feet” or “second chance”, I’m not clicking. Period. As I said in the first column, the very last thing in this world you want to do is sound desperate, even if you are. This is not a charity; I am not going to loan you any money if all you can do is tell me how your life stinks. In the publishing world, you have this thing called an “elevator pitch”, what you say to an agent when they’re standing next to you in an elevator. Do that in your loan title. Use six or seven words to describe why you’re borrowing the money.
Example: The movie with the biggest buzz this summer was “Snakes on a Plane”. The title said it all — the movie was about snakes on a plane. Simple, economical, easy enough for anybody to understand. Make your title that simple and effective and I’ll click on it.
3. Think about how you come across. If you put your title or your description in ALL CAPS, there is no way, period, that I’m even going to consider it. Why? Because it’s unprofessional. There’s a longstanding etiquette rule on the Internet that anyone who uses ALL CAPS is shouting — and if you don’t know this, you come across very badly. Don’t use ALL CAPS under any circumstances. (Don’t use all small letters either, because that makes it look like a text message.) For the same reason, don’t use lots of exclamation marks or emoticons.
4. Be professional. This really ought to be #1. If you can’t be professional in your description, I’m not going to be interested. Think of the description like a business letter. You wouldn’t write a bank asking for a loan with two or three lines, badly typed, telling the bank how desperate you are. You have to put your best foot forward, and that means being professional. If you don’t know how to write like a professional, get help from someone who does. The writing laboratory at Purdue has some examples of business letters; there are lots of others available online. I’m not saying you have to use big words or sound pompous, but it should at least look as though you put some time and effort into your description. (And use correct grammar, and whatever you do, do not misspell words.)
5. Tell me about yourself. Who are you? (Go ahead and post a picture of yourself if you want.) What’s your life story? Why do you need the money? What are you going to do with it? This is what I want to know. I may turn you down based on what you tell me — I am not financing your vacation or helping you buy a bass boat — but I’d still like to know. Go into detail if it helps.
6. Tell me about your finances. This is key information because it tells me how you’re going to pay me back. The best descriptions for personal loans have detailed information about income, spending, and how much you can pay back. One of the factors I look at is how much of a monthly payment you’re making and how big a burden it is on your finances. If you can confidently point out that you earn enough to pay back the loan, I’ll be that much more likely to finance you.
7. Tell me about your business. If you’re trying for a business loan, tell me what you need the money for. Give me a summary of your business plan. How do you expect to earn enough money to pay me back? Have you been successful in running a business before?
8. Check your credit rating. If you have delinquencies and late payments, explain why. Maybe you had a divorce. Maybe you had identity theft. Maybe you had a bad patch when you were sick or unemployed. But I’m never going to know if you don’t tell me. If you don’t tell me why you’ve had problem paying bills before, I’m just going to assume that you can’t pay me back.
If I had to boil all this down to one sentence, it would be this: Think like a lender. Would you loan money to someone who presented himself or herself the way that you do in your description? What would you like to see in someone else’s loan description? What would you want lenders to know about you? Answer these questions, and you’re on your way to better borrowing.

